- Isu Elihle: isiZulu meaning “Great Idea”
- The Isu Elihle Awards were launched in 2016 by MMA with the support of Save the Children International, the Swedish International Development Agency and Media Network on Child Rights Development (MNCRD) based in Zambia. The awards seek to contribute to a change in attitudes and behaviors of opinion and decision-makers and citizens across the country and continent from the premise that the media frames debates in society and carries enormous influence and, therefore, ability to drive positive change.
- over all winner R 25,000
- First runner up R 15,000
- Second runner up R 10,000
- Mandy Rossouw category between R10,000 and R25,000
- The Competition is open to professional journalists, whether directly employed or freelancers, working in the continent of Africa.
- No entry fee is payable.
- Employees and the immediate families of Media Monitoring Africa (MMA) are not eligible to participate in the competition.
- The focus on or extensive voice given to children or an issue that impacts children. Children are defined as any persons between the ages of 0-17.
- Consideration for the best interests of children and the ethical manner in which children are treated and given a voice in the story (Ethical Guidelines). Journalists must adhere to ethical practices and principles in the planning and execution of the story as MMA will not tolerate the violation of children’s rights in any shape or form.
- Fresh, innovative, and different perspective to children’s issues and/or investigative angle undertaken to report on issue.
- Must be able to complete the story in the period allowed.
- Clarity of the issue and extent to which story engages and captures audiences. The story could be about an area that is not commonly given a children’s angle such as the economy or economic impact on children, land issues, investment or an existing news story and giving it a children’s focus.
- Stories need to highlight possible solutions to the problem or issues that children face.
- Extent to which story challenges common negative stereotypes about the roles of children in society, especially within the gender debate.
- The story should also explore relevant legislation of policy issues related to the issue being explored.